Product Design I UX Design I Illustration I User Research & Testing I Prototyping
LILY is a travel app that makes local, sustainable travel easy and fun for you and your friends. You can find local travel destinations and activities while tracking and offsetting your carbon footptrint auto-magically! Traveling while not destroying the planet has never been easier.
During the Interview Research process, we discovered that 4 out of 5 interviewees loved nature, were environmentally conscious. They wanted to make an impact and were interested in sustainable living, minimizing their carbon footprint during travel.
Any issue got more than two users bothered, were rated as high user priority. After organizing the issues by priority the most glaring navigation, iconography issues were addressed. Second set of usability tests helped to identify and resolve the remaining usability issues.
Here is the link to the mobile prototype of LILY SUSTAINABLE IOS APP
